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60 percent of Brits take pride in their local areas

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According to research by Halifax Home Insurance, 60 percent of Brits have a strong sense of pride in their home region. The research, which involved a survey of 2,000 UK adults, was conducted to investigate where the most intense sense of pride in the country lies and the basis for this.

The reasons for respondents taking pride in their local areas were found to include five in particular. For 60 percent of respondents, this location is where they can find their home and their loved ones. A further 47 percent said that they feel safe in the area, and 37 percent can easily access good amenities. Finally, 24 percent take pride in the area’s history and tradition, while an equal percentage of respondents have a strong sense of community spirit.

Senior claims manager at Halifax Home Insurance, Martyn Foulds, commented: “In difficult times, it’s heartening to see the strength of pride that we have for where we live. Living in an area that is safe and has a great sense of community spirit, where everyone looks out for each other, are important reasons why people feel this sense of pride. Recent Government figures have shown a significant number of us do enjoy living in our local area and believe that our neighbours really do look out for each other, which is particularly positive and something we hope to see continue.”

On a regional basis, the strongest sense of pride was evident in the North East at 73 percent. Wales came in second at 71 percent, and Northern Ireland in third at 69 percent. The East Midlands was revealed to be the area in which there is the lowest sense of pride at 45 percent.

The research also shed light on the factors that are considered by prospective home buyers; concluding that the safety of an area takes the top spot at 36 percent. It was also discovered that 65 percent of respondents chose to remain in their homes at weekends as opposed to visiting neighbours, frequenting the local pub or going shopping.

Concludes Martyn Foulds: “Not only is safety in an area a top reason for feeling ‘regional pride’, it is also top on the priority for most people when deciding where to live. Being able to enjoy your home and surroundings is a hugely important factor, so we urge people to be aware of taking every step possible to ensure their homes and families are well protected.”


Homeowners that are not satisfied with the level of security in and around their property could consider implementing additional safety measures. Where the money is not at hand to facilitate this work, individuals could consider taking out a secured loan to fund it. This, one of many finance options could enable the borrower to embark upon a vast array of projects such as replacing weak doors and windows, or installing alarms and closed circuit television. With a home improvement loan the borrower could take any steps that they feel are necessary in order to attain that all-important peace of mind.

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